The Obligatory Blog Page - Buzzword

The Obligatory Blog.

May 25th, 2026

Google has eliminated the SERP. Does this mean SEO/GEO is an irrelevant game?

SEO isn’t dead—it’s simply evolved. The game has shifted from chasing the #1 search result to establishing your brand as a cited source for AI Overviews. This evolution is vital if you offer services or products, as Google still doesn’t allow users to complete purchases or bookings directly on its platform. To stay competitive, you must double down on core SEO best practices, but with a new emphasis on how AI digests information.

April 16th, 2026

Is Investing in an SEO Manager Still Worth It In 2026?

Although I have my qualms with the rapid rise of AI, I won’t be the one to tell you not to use it. You need it to tighten up an email? Go for it. You want it to help you sort out your budget? Smart move. You need a place to vent? Well…that one is debatable, but hey, I won’t judge. AI is useful in many ways, but when it comes to keyword research and mapping out your SEO strategy – you need to understand why that might not be the best move.

Hey! I’m Ren. Thanks for checking out my articles.

I’ve Been Establishing & Uplifting SEO Focused Websites Since 2020.

Leveraging six years of expertise in technical SEO and web design, I specialize in creating digital ecosystems designed for sustained results. I’m constantly studying LLMs role in the world of digital marketing. I look forward to sharing my observations and perspectives as an industry pro. I welcome the opportunity to discuss your marketing strategy. Don’t hesitate to reach out.